James and Taylor - Façade Engineering
Image focused responsive website
James and Taylor resource and supply the UK construction
industry with rainscreen
cladding and façade engineering. Assisting
architects and specifiers from the earliest stages of the design and
construction process, who design, engineer and supply high quality, innovative
solutions. The company’s product portfolio embraces terracotta cladding, bricks
and metal cladding systems.
The Objective
Design and
develop a custom image driven website to appeal to architects
and specifiers involved in the realisation of some of the most creative and
iconic buildings in the UK.
Our Strategy
Website
consultancy and project management.
- Design website with full screen slider on home page with tabbed navigation options for product information, and images throughout.
- To include a projects database with filters for sector, product, finish, etc.
- Creation of a new highly image focused responsive website
- Inclusion of a featured project gallery on the home page, and a Project Gallery including 700 projects filterable by product type.
The Results
- 60% of visits from non-paid organic search
- 225 keywords listed on the 1st page of Google
- Up to 30% Click Through Rate (CTR) on target non-branded keywords