Dickens Sanomi Foundation - NGO based in Nigeria
Website development, online PR, and social media
The Dickens Sanomi Foundation is a non-governmental organisation founded to commemorate the life of Dickens Oghenereumu Patrick Sanomi, a Nigerian deputy inspector general and support causes that he believed in. It aims to relieve socio-economic hardship throughout the region - with a particular emphasis on promoting access to education and helping children and youths from vulnerable backgrounds. The foundation has successfully partnered with global charitable and commercial organisations, supporting their projects or developing joint initiatives to increase the amount of aid and resources delivered on the ground.
The Objective
We were tasked to showcase a strong brand online for the Foundation by creating a new website and social media channels; and promoting their activities Online using PR and social media. The DSF runs several annual programmes which require campaign based publishing. Working with the DSF we promote these events online, encourage participation and announce the winners on social media.
- Annual Essay Competition
- Spelling Bee
- World Book Day
Our Strategy
- Created a new website with gallery and news section
- Created social media channels dedicated to the Foundations activities
- On-page and off-page SEO
- Content generation and online PR
- Social Media management
- Monitoring and reporting
The Results
- Year on year increase in competition entries
- 50,000 page views
- Online coverage in key publications in Nigeria