TLC - Workspace planning and optimisation specialists
Branding and website development
Their fresh
approach to workplace strategy has created big benefits for household names
from the worlds of retail, finance, communications, law and healthcare. Clients
love their unique combination of commercial awareness and design flair,
delivered with an enthusiasm that’s infectious.
The Objective
Increase online visibility with a new corporate website with new branding, corporate stationery and brand guidelines.
Our Strategy
Working with the client to bring out the essence of their
proposition in a clear way.
- New branding created which retained some elements of the existing brand
- A new website featuring products and methodology in a clear way
- New stationery designed with the new branding
The Results
“We were no longer happy with our corporate identity or website. However, NYLON* recommended that we should be careful to retain certain aspects of our identity to ensure continuity of brand equity, whilst creating the feeling of our business moving forward.
Design is central to our proposition, so we were very particular about the ‘new’ identity and the design of the website. NYLON were sensitive to this and produced a range of options for our consideration. They were then happy to work through several development stages, taking our input along the way. We are very pleased with the results and we found the people at NYLON easy to work with and highly professional.”
Chris Legg, Managing Director, Turner Legg Consulting