European Leaders in HVAC manufacturing and distribution

Established HVAC manufacturer and distributor across Europe who is renowned for its pioneering approach to product development and the unrivalled quality and versatility of its integrated solutions with more than 90 years’ experience in the design and manufacture of heating and cooling technologies.

The Objectives

Optimise the UK website (170 pages) to ensure a 100% increase in visitors from domestic and commercial audiences within 6 months.

Create online presence across multiple social media channels to attract and inform B2B and B2C customers.

Our Strategy

Detailed analysis of existing website, competitor bench marking and analysis. Recommended and implemented comprehensive changes go the website structure and navigation including on-page optimisation to drive increased traffic to the website.

• Re-configured the home page and key landing pages throughout the website to attract visitors
• Improved navigation throughout the website
• Social media multi-channel strategy and implementation
• Setup social media publishing schedule and reporting management system.
• Created social media strategy, internal briefing, staff and key responsibles training

The Results

Website

• 112% increase in monthly website visitors within 6 months (the target was reached by month 5)
• 130% increase in visits from social media - resulting in 10% of visitors to website from social media
• Average monthly page views increased by 140%, exceeding the growth targets set
• Average monthly views to the home page increased by 10% meaning that visitors were directed to pages deeper within the website
• Bounce rate reduced by 1%

Social Media

• Managed social media channels produced up to 38% increase in followers
• 88% increase in engagement across all social media channels.
• 95% increase in impressions across channels

* Work undertaken as Shere Marketing Online Ltd